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Purina Pet Parade

Sunday, February 23, 2025

Registration: 10:00 am // Parade: 1:00 pm 

Begins at 12th and Allen. See map below for complete parade route

Registration Fee: $10 donation

Free for spectators to watch the parade

At the world’s largest costumed pet parade, we combine all the fun of Mardi Gras with all the AWWWWs that the most adorable parade participants deserve. It is free to watch and easy to head straight to the Taste of Soulard or Wiener Dog Derby after the parade ends.

If you have a precious pet who belongs in the parade, register your furry friend beforehand online or on the day of the event at 12th and Allen so you both can strut your stuff in style. 

All proceeds from the Purina Pet Parade will benefit Open Door Animal Sanctuary.

Parade Route

The Purina Pet Parade Route Map can be found on the Maps and Parking page. 

NEW! Get the Ultimate Purina Pet Parade Experience with a VIP Tent Pass

Step up your Purina Pet Parade game with exclusive access to the Bud Light Party Centre’s VIP Tent! On February 23, from 10:00 a.m. to 3:30 p.m., treat yourself to a premium day filled with food, fun, and unbeatable parade views. With only 100 adult and 100 children’s passes available, this is your chance to enjoy:

  • A full lunch buffet (11:30 a.m. – 2:00 p.m.)
  • Open bar for guests 21+
  • Climate-controlled tent so you can celebrate no matter the weather
  • VIP parade views from Lafayette Ave for a front-row experience
  • Private facilities exclusively for VIP Tent Guests

Tickets are limited, so don’t miss your chance to get the VIP experience! 

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Sponsors

Purina
Bud Light
Southern Comfort
Tito’s Handmade Vodka
Sunset Hills Subaru Logo
Fireball Whiskey
First Bank
Hilton - Ballpark
Hilton - Union Station
The Cheshire
American Carnival Mart
Verizon
Raising Canes
Finest Call
Horseshoe St. Louis
Ford’s Gin